You all make excellent points, but you didn't actually think this digital racket wanted us to buy these things just once did you? If that weren't true, the discs would be encased ...like VHS tape.
I agree -- I find the incontinuity of USA-released packaging just as irritating as the representative artwork selected for each season. Whoever it was, certainly wasn't a fan of Columbo.
I've long since placed the 5 discs in their own acrylic snap cases, and the prints are superb, but the first season packaging was the epitome of marketing waste. I couldn't get rid of that cumbersome pain in the fast enough.
I really DO appreciate the DVD qualities, and my Columbo library is blessed with great transfers, but no matter how careful you are in handling its tenuous media, this so-called "digital age" is nothing more to me than replacements waiting to happen.