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Beer prices set to rise as Polish lager sales soar 250% in Britain

http://www.dailymail.co.uk/pages/live/articles/news/news.html?
in_article_id=492272&in_page_id=1770

Polish lagers and the price of a pint are on the rise.

Tesco has reported a surge in sales of Polish lagers in stores the
same day brewing giant Carlsberg warned drinkers the price of beer
is likely to increase as it battles soaring commodity costs.

Tesco said sales of Polish brands such as Tyskie, Lech and Zywiec
have soared by 250 per cent in stores in the last six months.

Originally the brands were only stocked in areas with rising Polish
populations but they have proved so popular they have been rolled
out across the country.

Tesco beer buyer Helen Moores said the Polish beers were breaking
all the chain's records.

"Polish beer has definitely arrived in a big way and if sales
continue at their present rate then in a few years Tyskie could
become the new Stella Artois or Becks," she said.

Meanwhile, Danish group Carlsberg said it had already increased beer
prices by one per cent in the past year and a sharp hike in the cost
of goods such as malt and aluminium was expected to lead to further
increases.

Carlsberg is the latest firm in the food and drink sector to warn of
rising costs, with bread makers and dairy producers among those
upping prices to protect margins.

The rising cost of commodities, such as wheat, has also stoked
worries over the impact on overall inflation in the UK.

"In a number of raw material categories, in particular, malt and
aluminium, there were substantial prices rises which could not be
fully offset by higher selling prices in the short-term.

"The increases in input costs will continue to necessitate increases
in selling prices for beer across markets," the company said.

The announcement comes as Carlsberg remains in talks with Dutch
group Heineken over a potential joint takeover of UK-based Foster's
and Newcastle Brown Ale brewer Scottish & Newcastle.

S&N last month rejected a € ¦£6.8 billion approach from the firm, which
would see Carlsberg take control of Baltic Beverages Holding, its
50/50 Russian and eastern European joint venture with S&N.

Under the planned deal, Heineken would take control of S&N's UK
business and operations elsewhere in Europe.

Carlsberg said it was continuing to seek talks with S&N's board but
the firm's directors had so far been unwilling to enter discussions.

In an attempt to block the takeover, S&N has started legal action
against Carlsberg, accusing it of breaching the terms of its
agreement over BBH.

However, Carlsberg said it had "unequivocal" legal advice that S&N's
claims have no merit.

Re: Beer prices set to rise as Polish lager sales soar 250% in Britain

But almost all Polish beers are headache-inducing chemical-filled muck. I suspect the sales in UK are almost entirely Polish people buying it. That or novelty value.

I was in Zielona Góra at the weekend and found a really good microbrewery called Haust. Their beers would be worth exporting (and there's something similar from near Poznań) but Żywiec, Tyskie, Okocim, warka etc are truly nasty.

And too strong.

Re: Beer prices set to rise as Polish lager sales soar 250% in Britain

Yes but they taste nicer than some of the chemically watered down versions available on draught in pubs. From what I remember some are quite rough but there was one I quite liked. Maybe zywiec but not sure. I'm sure they vary by batch. These days I don't drink but I used to like hoegaarden. Aren't belgian beers supposed to be the best?

Re: Beer prices set to rise as Polish lager sales soar 250% in Britain

"I was in Zielona Góra at the weekend and found a really good microbrewery called Haust"

Sounds German ...

Re: Beer prices set to rise as Polish lager sales soar 250% in Britain

I suspect the sales in UK are almost entirely Polish people buying it

Agreed.

Re: Beer prices set to rise as Polish lager sales soar 250% in Britain

I was there with a friend who teaches German and he told me it means something like 'hoist' (as in hoist a glass to the lips.

ZG used to be Gruneberg and still produces German-style wine.

Re: Beer prices set to rise as Polish lager sales soar 250% in Britain

Haust do a Belgian style and a British style, but there others are also good. The one from near Poznań (can't remember where, maybe Września or thereabouts) was even better. They sell it bottled too which Haust don't.