I recall that when he got the job to advertise the car called the Chrysler Cordoba he told them that the name "Cordoba" (cities in Spain and Argentina) is pronounced CORdoba (accent on the first syllable) but they insisted he pronounce it "CorDOBa" (accent on the second syllable). I guess for thousands of dollars he was willing to compromise on his Spanish pronunciation!
Pardon my use of an old acronym: WASP stands for White Anglo-Saxon Protestant, often used by us former flower children as a synonym for the Establishment.