I've always thought if Ex-Lax decided on a name change, the company could adopt the old imported car lemon name: Yugo (By the way, are there any of those Yugos still around? One'd make a grand Columbo car if his old one finally fell apart).
Columbo! Oh, you doesn't has to call me Columbo. You can call me Ray, or you can call me Jay, or you can call me Johnny, or you can call me Sonny, or you can call me RayJay, or you can call me RJ, or you can call me RJJ or you can call me RJJ Jr., but you doesn't have to call me Columbo!